Our CEO, Martin Kwakwa, is an embodiment of knowledge, a man built by a lot of processes from different aspects of life. He's a well-respected and a renowned journalist in Australia's multicultural community.
Martin has held executive management positions in sales, marketing, and business development at several established firms such as Africa Consult (Aust) Pty Ltd.
His initial consulting practice leveraged this success, focusing primarily on strategic selling, market development, and ‘go to market’ strategies, and especially marketing products and services to Australia’s African community.
Over time, it became clear that his familiarity with cross-cultural dynamics played a critical role in his clients’ successes. At their request, he expanded his consulting activities to include cross-cultural advising that combines his experience in journalism, communication, marketing and content writing.
For more than 30 years, he assiduously worked in journalism on the two great continents of Australia and Africa.
For almost 20 years (1994-2013), Martin held senior editorial positions at newswire agency Australian Associated Press. Almost concurrently, from 1994 to December 2017, he was Executive Producer and Head of Africa Desk at Australia’s multicultural broadcaster SBS.
He is also the founder and presenter of Australia Africa Business Podcast - a project specifically aimed at boosting interest in entrepreneurship in migrant communities, especially African.
In early 2017 he founded the LinkedIn group African Resource Industry Leaders Information Network. Members regularly share and exchange information on the mining and oil industries that have been sustaining Africa and its people for decades.
Martin is the recipient of several community and national awards. In 2012 he was honoured at a multicultural community event at the Sydney Opera House as the Most Influential African Australian. The award was given by Australia's Prime Minister Julia Gillard.
Two years later, he received the Captain’s Award for his qualitative services to Australia’s African Community.
With his experiences in cross-cultural communication, sales, digital marketing and a deeper knowledge of issues facing businesses in the digital age, Martin K & Associates was created to improve product and service marketing through book publishing.
By utilising a pragmatic, immediately applicable, and entertaining approach, Martin K & Associates helps clients achieve effective marketing of their products and services.
We trust you'll enjoy working with this company half as much as we will enjoy helping you write, publish and promote your book and market your product or service. We let the world know you and your business.