Our CEO, Martin Kwakwa, is an embodiment of knowledge, a man built by a lot of processes from different aspects of life. He’s a well-respected and a renowned journalist in Australia’s multicultural community.
Martin has held executive management positions in communications, sales, marketing, and business development at several established firms such as Africa Consult (Aust) Pty Ltd.
His initial consulting practice leveraged this success, focusing primarily on strategic selling, market development, and ‘go to market’ strategies, and especially marketing products and services to Australia’s migrant community
Over time, it became clear that his familiarity with cross-cultural dynamics played a critical role in his clients’ successes. At their request, he expanded his consulting activities to include cross-cultural advising that combines his experience in journalism, communication, marketing and content writing.
For more than 30 years, he assiduously worked in journalism on the two great continents of Australia and Africa.
For almost 20 years (1994-2013), Martin held editorial positions at newswire agency Australian Associated Press. Almost concurrently, from 1994 to December 2017, he was Executive Producer at Australia’s multicultural broadcaster SBS.
He is also the founder and presenter of Australia Africa Business Podcast – a project specifically aimed at boosting interest in entrepreneurship in migrant communities.
With his experiences in cross-cultural communication, sales, digital marketing and a deeper knowledge of issues facing businesses in the digital age, Martin K & Associates was created to improve product and service marketing through book publishing.
A 2017 report by insurance agency CGU offers a deep insight into how important migrants and ethnic communities are contributing to Australia’s economic development. Sadly, many Australians rarely hear their unique stories, how and why these new arrivals turned to entrepreneurship in their new country.
Some of the findings:
- Migrants own and run a whopping one-third of small businesses in Australia.
- Almost 700,000 out of about 2.1 million registered small businesses in Australia are owned by migrants.
- In terms of workforce, those businesses employ 1.41 million Australians and their subsequent families.
- 83% of those owners, have never started/owned a business prior to migrating to Australia
- 51% of them have a college degree or higher (compared to non-migrant business owners (38%))
- 47% of them migrated to Australia for a better quality of life; 34% for family reasons and 32% in search of better career opportunities.
- 52% started the business to achieve financial independence.
- 16% started the business because they couldn’t get better employment
- 23% of them to bring innovative idea to life.
- 36% of them think their cultural background is an asset that helps their business (only 9% see it as a hindrance)